索尼发布众筹平台 主推自产创意项目

时间:2016-10-21 浏览:64

  

近日,身处困境的电子产品制造商索尼公司开办了自己的众筹平台,希望为公司内部产生的好点子募集资金,这其中包括一款全新的带有电子纸界面的通用遥控器。

First Flight是一个集众筹和电子商务于一身的平台,涵盖从创意到销售的整个过程。这个平台仅提供日文界面,并且只服务于索尼公司内部的项目。

First Flight将一个项目分为三个阶段:预告阶段,众筹阶段和电子商务阶段。在预告阶段,人们可以对新创意进行预览和讨论。

索尼公司的发言人表示:“First Flight的优点和目标之一就是,保证与顾客的全程对话,实现从预告、众筹到最终在线销售的无缝衔接。”

索尼公司之前就进行过众筹项目,其中一些还是平台上的特色项目。去年发行的FES电子纸智能手表今年同MESH传感器一同出现在了新平台上,MESH传感器是一款能将日常用品放到物联网上的传感器。

全新的HUIS遥控器也是新平台上的特色项目。HUIS遥控器是由索尼公司的新商务创造部发明的,它是一款智能手机大小的装置,拥有电子纸显示器,能进行红外线数据通信,并能操控多种像电视机、音响、空调以及固定照明装置的家用电器。

遥控器的屏幕可以根据用户的喜好定制进行定制,像用户喜欢的按钮或者展示外界温度的信息都可以依据顾客的需求进行定制。这款遥控器,定价为2.5万日元,约合182欧元,将在平台上进行为期六周的资金募集活动,到目前为止,它已经募集到了超过160万日元的资金。

这款智能手表、MESH传感器和Qrio智能锁在日本的众筹平台Makuake和Indiegogo上已经总共募集到了上百万美元的资金。索尼公司表示,众筹项目是索尼公司为了培育新想法的种子加速项目中的一部分,它的把目标本身并不是为了募集资金,而是在产品上市之前,从早期使用者那里得到回馈。


众筹融资

Struggling electronics maker Sony has moved further into the crowdfunding scene by starting its own platform to raise funds for internally generated business ideas, including a new universal remote control with an electronic paper interface.

First Flight is a crowdfunding and e-commerce platform designed to take product proposals from the ideas to sal众筹融资平台es. It’s only available in Japanese and is limited to Sony’s in-house projects.

First Flight has three stages: a teaser stage, in which new ideas can be previewed and discussed, followed by crowdfunding and e-commerce.

“One of the strengths and aims of First Flight is to facilitate ongoing dialogue with customers from initial development through to market introduction, by seamlessly connecting each phase from previewing and crowd funding to e-commerce,” a Sony spokeswoman said.

Sony has experimented with crowdfunding before, and some of those projects are featured on the site. Its FES e-paper smartwatch, announced last year, is on the new platform along with its MESH sensors that can bring everyday objects into the Internet of Things (IoT).

Also featured on the platform is the new HUIS universal remote control. Invented by engineers in Sony’s New Business Creation Department, it’s a smartphone-sized device with an e-paper display, infrared data communication and the ability to operate various home appliances such as TVs, stereos, air conditioners and lighting fixtures.

The screen can be customized to display the buttons a user prefers, or information such as the ambient temperature. The controller, priced at ¥25,000 (€182) is set to have a crowdfunding run of about six weeks on the site, and has already chalked up over ¥1.6 million in funding.

The smartwatch, MESH sensors and the Qrio smart lock have raised hundreds of thousands of dollars in total on Japanese crowdfunding site Makuake and Indiegogo. Sony has said that its goal with the crowdfunding projects, part of the company’s Seed Acceleration Program to foster new ideas, was not to raise money per se, but to get feedback from early adopters before products go to market.



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